Owl & Pen Writers Business Spotlight
Small Biz Storytelling to Build Community
Celebrating its 5th year of business, Owl & Pen kicked off 2020 with a full rebranding and the launch of its all-new website. With the guidance of local coach, Emily Benson, PhD, Owl & Pen’s founder Caroline Tremblay, has developed a clear vision for her work in this moment—a pollinator garden.
“Despite the challenges 2020 has presented, I plan to invest in my business and the community surrounding it by planting joy, beauty, value, nectar…good stuff for me and those around me,” Tremblay says.
As a writer for several local news sources and magazines, including The Business Journal of Greater Keene, Brattleboro & Peterborough, Monadnock Table, and Parent Express, Tremblay has collaborated with dozens of small business owners from the region.
“This community, this pocket of NH, just awes me with its niche businesses, its exciting ideas, and its investment in local. There’s always a story to tell,” Tremblay says.
In fact, telling those stories is what inspired her to work more closely with small, local businesses. “These people are experts in what they do, and they need to pour their time and energy into that. Writing is what I love to do, and if I can use that to support them, then we all get the chance to double down on our strengths,” she says.
Through Owl & Pen, Tremblay and her team of writers specialize in crafting content for small, local businesses with zero, limited, or stalled online presence, helping them grow their identity and credibility within the community. Covid-19 has only increased this need, with many brick-and-mortar businesses ramping up their online appearance.
Blog posts to develop authority and drive traffic, newsletters to stay in close contact with customers, social media to amplify the message, and website copy to improve a business’ home base on the web are some of the core writing services Owl & Pen offers.
In addition, clients who were already on board before the pandemic have leveraged this time to take their work to the next level. With the technical and wordsmithing abilities of Owl & Pen, they’ve launched new eCourses, published eBooks, and invested in list/lead building like never before.
Owl & Pen has also used this time to up their game, experimenting with cutting-edge platforms, including Showit, a web design tool for creative businesses, and ConvertKit, a sophisticated newsletter and automation service with an authentic, stripped-down feel and high deliverability rate.
Another creative outlet has been the development of The Monadnocker, a Local Lifestyle Playlist that will launch online this summer. The digital publication, which will be infused with new content seasonally, features 10 must-experience things from the region, ranging from the best locally-roasted beans for iced coffee to forest bathing rituals that can be practiced at home (or anywhere in nature).
Local business sponsors have come together to fund The Monadnocker’s launch, but there are still a couple of sponsor spaces available at a low, first-edition rate. Each sponsor receives a full splash on the playlist page, featuring a gorgeous background image of their choosing, a clickable logo, and a quote about why they love living in this uncommon part of New England.
“We really hope this playlist will spark excitement and celebrate the things we adore about this special place, even when we aren’t able to feel as ‘normal’ as we would all like. There are still plenty of ways to bring wonder to the summer season,” Tremblay says.
Look for more info about the launch on social media and in local publications. And don’t hesitate to reach out to Owl & Pen if your small business needs help growing or honing your online presence. They are currently accepting new clients/projects and can’t wait to tell your story.